Muri Kamena 2015, imurikagurisha mpuzamahanga rya Guangzhou, imurikagurisha rinini ku isi ku bijyanye n'amatara, ryarangiye. Ikoranabuhanga rishya n'imigendekere yagaragajwe muri iryo murika byabaye intego y'inganda.

Kuva ku iterambere ry'amatara gakondo kugezaAmatara ya LED, Philips n'ibindi bigo bikomeye mu by'amatara byatakaje ibyiza byabyo gakondo, kandi amasosiyete mashya n'amasosiyete gakondo yo mu Bushinwa yabonye amahirwe menshi yo gutera imbere muri ibi. Bitewe n'iterambere ryihuse ry'ikoranabuhanga mu by'amatara, icyerekezo cy'amatara mu bucuruzi cyarahindutse cyane mu myaka ibiri ishize.

Irushanwa ry’amatara mu maduka y’ubucuruzi rirakomeye, kandi amatara mu mahoteli n’ama-club ashyigikiwe n’iterambere ry’inganda za kaminuza yabaye intego ikurikira y’amasosiyete atandukanye y’amatara. Mu 2015, imiterere y’ama-club y’amahoteli yabaye imwe ku masosiyete y’amatara.

Muri icyo gihe, ibintu bisanzwe biranga inganda zikora amatara nk'ibiciro by'ibicuruzwa bya LED n'ubwenge nabyo ni byo biranga amatara y'ubucuruzi. Muri iki gihe, amasosiyete akomeye atwara amatara y'ubucuruzi arabyitabira kandi "ashingiye ku isoko" yabaye ikintu cya mbere gishingirwaho.

"Iterambere ryaamatara y'ubucuruzi"Ni vuba cyane, biragoye kumenya uko ibintu bizagenda mu mwaka utaha," ibi byavuzwe na Yao Xianqiang, umuyobozi ushinzwe ibicuruzwa bya Sanxiong Aurora.

Ikiranga cya 1: Iterambere ryihuse rya LED rifungurira imiryango y'ubucuruzi

Amatara yo mu bucuruzi yateye imbere cyane mu myaka ya vuba aha. Abamurikagurisha benshi mu imurikagurisha rya Guangzhou bagaragaje ko bishimiye cyane umuvuduko w’iterambere ry’ikigo mu bijyanye n’amatara yo mu bucuruzi mu myaka mike ishize, ndetse barenze ibyo ikigo cyari cyiteze.

Sanxiong Aurora, ikirango gikomeye cy’amatara yo mu gihugu, cyinjiye mu ishami ry’amatara y’ubucuruzi kuva mu 2008. Yao Xianqiang, umuyobozi w’ibicuruzwa bya Sanxiong Aurora, yagize ati: “Umuvuduko w’izamuka ry’umwaka warenze ibyo twari twiteze.” Mu 2015, izamuka ry’umwaka rya Sanxiong Aurora ryari hafi 40%, “Uyu ni umuvuduko uri hejuru cyane w’iterambere.”

Suzhou Hanruisen Optoelectronics, yashinzwe mu 2008, yazanye n'ibikoresho by'amatara by'ubucuruzi mu imurikagurisha rya Guangzhou Lighting, harimoamatara adapfa amaziifite urwego rudapfa amazi rwa 65 n'amatara afite ubushobozi bwo gutanga urumuri rurenga 100. Wang Liang, visi perezida ushinzwe kwamamaza mpuzamahanga wa Suzhou Henrisen Optoelectronics, yavuze ko igipimo cy'iterambere rya buri mwaka rya Henrisen Optoelectronics mu bijyanye n'amatara y'ubucuruzi ari 25%, ari na "igipimo cyihuse cy'iterambere."

Ku bijyanye n'iterambere ryihuse ry'amafoto y'ubucuruzi, Yao Xianqiang, umuyobozi w'ibicuruzwa bya Sanxiong Aurora, yagize ati: Mu gihe cy'amatara gakondo, ibikoresho bitanga urumuri byose bifungirwa n'inganda mpuzamahanga nka Philips, kandi nta mwanya munini dufite wo guteza imbere iterambere ryacu. Ariko, mu gihe cya LED, isoko ry'urumuri n'amashanyarazi bishobora gukoreshwa natwe ku giti cyacu, bigatuma urwego rw'iterambere rukura mu bwinshi bwa geometrike. Kandi imiterere isobanutse neza, kugira ngo ibicuruzwa by'ibigo bigire umwanya mwiza mu kwamamaza isoko.

Igice cya 2: Suzuma uburyo amafoto y'ubucuruzi agabanywa, amwe mu masosiyete yibanda ku kuva mu maduka y'ubucuruzi akajya mu mahoteli

Iterambere ryihuse ry'amatara yo mu bucuruzi nta gushidikanya. Dongguan Fulangshi imaze imyaka irenga icumi itera imbere. Umuyobozi mukuru wungirije wayo Li Jinqu yavuze ko “amatara yo mu bucuruzi ajyanye n'amatara yo mu rugo ari ikibazo cy'igihe gito.”

Flangs yibanda ku bice bibiri by'ingenzi by'ubucuruzi: amatara y'amaduka y'ubucuruzi n'amahoteli. Amaduka y'ubucuruzi ni umuyoboro ugezweho wa Flangs. Mu 2015, iyi sosiyete izibanda ku muyoboro w'amahoteli. Li Jinqu yasobanuye ko bitewe n'iterambere ryihuse ry'ubukerarugendo n'inganda za kaminuza, amahoteli yabaye umuyoboro w'ingenzi w'amatara y'ubucuruzi.

Ku masosiyete amwe n'amwe y'amatara, amaduka y'ubucuruzi si nk'igice cy' "imigati y'umuceri iryoshye".

Ku ruhande rumwe, ingaruka z'ubucuruzi bwo kuri interineti n'irushanwa rikomeye "bituma ubucuruzi mu maduka afatika butoroshye gukora";

Ku rundi ruhande, amahirwe menshi n'ubushobozi buke bwo gukoresha amatara y'ubucuruzi bikurura amatara mashya kugira ngo bifatanye n'urugamba. Ingufu z'impande zombi zatumye Fulangshi yibanda cyane ku cyerekezo cy'amahoteli.

Umuyobozi Mukuru wa Jiangmen Welda Lighting Technology Co., Ltd., Li Songhua, yavuze ko ibyo bicuruzwa byibandwaho cyane cyane mu tubyiniro, amazu meza, amazu manini y'ubucuruzi, n'amahoteli meza. Sanxiong Aurora nayo izafata amatara yo mu rwego rwa hoteli nk'imwe mu mbaraga zayo.

Ingingo ya 3: Kwibanda ku gushyira "ingingo" mu bikorwa by'ubucuruzi mu buryo bw'umwuga

Bitewe n’iterambere ry’imibereho y’abantu, amatara y’ubucuruzi arimo kugenda arushaho kuba ay’umwuga. Ibigo bikomeye nabyo byatangije ibikoresho by’amatara bihuye n’isoko mu byerekezo bitandukanye bitewe n’umwuga.

Yao Xianqiang, umuyobozi ushinzwe ibicuruzwa bya Sanxiong Aurora, yavuze ko mu 2014, amatara y’ubucuruzi yakurikiranye urumuri n’umucyo. Mu 2015, intego nyamukuru y’amatara y’ubucuruzi “izaba ari umucyo n’ubwiza bw’amabara. Iyi niyo nzira n’ibyo iduka rikeneye.” Gushaka urumuri biracyashingiye ku bushobozi bwo kubikoresha.

Suzhou Hanrui Sen Optoelectronics yatangije amatara atagira amazi n'amatara asanzwe afite imikorere myiza. Wang Liang, visi perezida ushinzwe kwamamaza mpuzamahanga wa Suzhou Henrisen Optoelectronics, yavuze ko amatara mashya y'iyi sosiyete yageze ku matara arenga 100, arenze cyane urwego rw'imikorere rusange rw'inganda.

Ikiranga cya 4:Amatara agezwehogutangira

Amasosiyete atandukanye afite ibitekerezo bitandukanye ku “ni ryari azatangira gukora”. Amasosiyete y’amatara y’ingano zose yinjiye mu itara ry’ikoranabuhanga, kandi afite imyumvire itandukanye ku bijyanye no gushyira imbaraga mu cyerekezo cy’itara ry’ikoranabuhanga mu 2015.